For most businesses in Dallas, the best time to ask for a review is right after a job well done. The experience is fresh, the customer is happy, and a simple link sent by text or email makes leaving a review take less than a minute.
That said, never wait months to ask. A customer who heard from you last quarter has moved on, and their review will be less detailed. Consistent, steady reviews signal to Google that your business is active and trusted.
Responding to every review matters as much as getting them. A thank-you for a five-star review, or a calm, helpful reply to a critical one, shows future customers how you handle feedback.
Reviews are more forgiving than rankings. You don't need dozens overnight, but avoid bursts of sudden activity or incentivized asks, which can stress your profile and look unnatural to both Google and the customers reading it.